Your Roles and Responsibilities
- Draft and test tone, voice and messaging with prospective customers
- Design, test, and build customer acquisition strategies with senior leadership
- Run interviews to build empathy on jobs to be done
- Create and execute acquisition campaigns (social media, e-mail, SEO, ads, interviews, etc.)
- Analyze and report on the performance of campaigns
- Conduct market research and competitor analysis to identify trends and unmet needs
- Coordinate creation of Build marketing materials, landing pages, and other assets within brand guidelines
- Work with external agencies and vendors to execute campaigns